Industrial upgrading in the name of greatness

A hundred years is not only a time concept, but a symbol of recognition and trust. Originated in the United States, outlets has been widely accepted by many consumers with its low-price brand experience and cozy shopping atmosphere. It is known as "discount store for world famous brands", "factory outlets store" and "direct sale square for brands" around the world. Now there are more than 500 outlets centers in the world. The annual turnover of each outlets can range from about 1 billion US dollars to nearly 10 billion US dollars.
　　Since the reform and opening up, with the rapid development of China's economy, the change of consumption habits, the strengthening of brand concept, the expansion of the consumer base of famous-brand products, China can fully meet the comprehensive requirements to developing outlets. Therefore, it is a good opportunity for China to develop and build outlets. China is destined to become the leading outlets market in the world.
　　Based on the European and American outlets model, combined with local characteristics and making full use of international resources, OUTLET(CHINA) has created a business cluster with multiple formats and functions, to inject vigorous power into the development of business in Greater China, and promote the promotion and development of Chinese brands while bringing the world’s fashion to China, and has explored the way to use brands to make the nation stronger, to realize the upgrading China’s outlets from commercialization to industrialization.